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Archive for the ‘Inspiration’ Category

Inspiring Women Entrepreneurs – Estee Lauder and Aerin Lauder

My interests lie in fashion (because its fun), brands, customer loyalty, business development. This is probably no surprise to you if you follow me on twitter or have read this blog through the years. My MBA concentration is in marketing and I work in business development now. Lately, my thoughts lie in entrepreneurship and specifically, female entrepreneurship. I’m trying to get my own little, side project off the ground and I look to successful, stylish females for a inspiration.

Two of my favorite inspiring female entrepreneurs are Estee Lauder and her granddaughter Aerin. I’ve followed Aerin and her story with the family business for years. Her new product line Aerin is lovely and beautifully packaged. The story of Estee and how her company changed people’s lives is something you don’t here about every day. Who wouldn’t like knowing that she has made thousands people beautiful and feel good about themselves? Estee was a catalyst for change in skin care industry. For me, that is important, wanting to help others while making money. In my little endeavor, I want to provide a product or content that may be fluffy, but is beneficial at the same time. It might not be on an Estee level, but a girl can dream.